Year 2010 New Medic Eras R&D department started a project to resolve the increase of skin cancer among the predominately fair-skinned population. There is a widespread and ever-increasing need for protection against UV radiation, due to the risk of skin cancer.
The SPF (sun protection factor) used worldwide today, is a misleading standard. It was invented in the 1960s under the premises that the SPF is between 1 to 10 and to calculate a safe time in the sun. With the higher SPFs of today, up to 100, the calculating standard does not work. It was time for a paradigm shift.
The company managed to develop and patent a state-of-the-art system that will decrease skin cancer worldwide. Tests were conducted by Prof. Hans Christian Wulf, Research professor in photobiology, expert in skin cancer at Bisbjer Hospital, Denmark.